Corporate branding impacts many aspects of a company and also affects stakeholders, such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, and brand extensions. Corporate branding covers several fields of design including but not limited to the logo, packaging, advertising and stationery elements. The cohesive unity of these items from a design perspective is what creates the branding of a company and is therefore pertinent to promoting a professional image in the eyes of the consumer.
A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset. onPlatinum ICT offer professional logo design and branding to give your business a leading edge.
Your company’s logo, website and marketing collateral should all utilise the same branding elements in order to maintain consistency and develop trust with your clients. Unprofessional design does not facilitate a client’s confidence in your brand nor does it promote client retention or word-of-mouth. We can help.